The item is what you purchase from App Codes. The end product is what you build with that item.
Example: The item is a business card template; the end product is the finalized business card. The item is a button graphic; the end product is an app using the button graphic in the app's interface.
Yes. You can customize our items to fit the needs of your end product.
Example: You could change the colors, text, and layout for a single client.
In simple terms, the main difference is that under the Regular License, your end product (incorporating the item you've licensed) is distributed for free, whereas under the Extended License your end product may be sold. Of course, if it was all that simple, we'd have a one sentence license, so please do read the licenses and the rest of these FAQs for more details!
No, our Regular License is for a free end product (whether or not the item is used in the end product in an editorial way). And our Extended License is for an end product that's sold (whether or not the item is used in the end product in an editorial way). If you want to use an item in an editorial way in your end product, choose the Regular License if your end product is distributed for free, and choose the Extended License if your end product is sold to the end customer.
If the end users need to pay to see the end product, you need an Extended License. There can be more than one end user as long as there is only one end product.
If the item is part of a product for sale, you need the Extended License.
No. You can't license items and then make them available to others 'as-is' (that is, as a stand-alone item or as stock), regardless of which license you purchase.
A single application means one unique end product (which can be copied and made available to end users of that product). The end product depends on the nature of the item - for an item like a logo template, the end product is the final, unique logo, which can be used in unlimited ways.